2024’s Best CRM Software: Our Comprehensive Top 10 Guide

As the business landscape continues to evolve at a breakneck pace, the need for effective Customer Relationship Management (CRM) software has never been more pronounced. With 2024 upon us, businesses of all sizes are seeking the best tools to foster customer relationships, streamline sales processes, and enhance their overall operational efficiency. This comprehensive guide delves into the top 10 CRM software solutions that stand out in the current year.



Zoho CRM





Salesforce: Revolutionizing CRM with AI and Data

Salesforce has established itself as a powerhouse in the CRM domain, skillfully blending AI, data, and trust to drive sales and enhance customer satisfaction. With a strong focus on unifying data and leveraging trusted AI, Salesforce is not just a CRM tool; it's a comprehensive suite that transforms how businesses connect with their customers.

Features of Salesforce

  • AI Integration: Salesforce integrates AI through its Einstein character, offering smarter, AI-driven customer interactions and insights.
  • Data Connectivity: Seamless connection of data across various domains, providing a holistic view of the customer journey.
  • CRM Capabilities: Robust CRM features that cater to various aspects of customer management, sales, and service.
  • Salesforce Starter: A simplified, yet powerful CRM suite designed to cater to diverse business needs.
  • Customer 360: An all-encompassing approach to customer relationship management, driven by AI.
  • Industry-Specific Solutions: Tailored solutions for various industries like financial services, healthcare, retail, and more.
  • Small Business Growth: Tools and insights specifically designed to boost the growth of small businesses.
  • Sales and Service Optimization: Features that help in closing deals faster and providing efficient customer service.
  • Learning and Development: Salesforce offers educational modules like Trailhead, Sales Cloud Basics, and Service Cloud Basics for skill enhancement.

Pricing of Salesforce

Salesforce offers a variety of pricing plans tailored to meet the diverse needs of businesses, from small startups to large enterprises. Here's a closer look at some of their key pricing options:

Small Business Solutions Pricing

  1. Starter: This plan is perfect for businesses looking to jumpstart their CRM efforts with essential sales, service, and email outreach tools. Priced at £20 per user per month, billed annually, it offers a cost-effective way to leverage the power of Salesforce.

  2. Sales Professional: Aimed at businesses of any size, this complete Sales CRM solution is available for £64 per user per month, billed annually. It's designed to provide comprehensive sales management tools.

  3. Service Professional: Similarly priced at £64 per user per month (billed annually), this plan offers a complete Service CRM solution suitable for teams of any size, focusing on enhancing customer service capabilities.

  4. Marketing Cloud Account Engagement: For businesses prioritizing marketing automation, this suite offers a range of tools at £1,000 per month for up to 10,000 contacts, billed annually. It's ideal for driving marketing efforts and engagement.

Each of these editions requires an annual contract, and Salesforce provides options to explore all editions of their sales, service, and marketing products for more detailed needs.

Salesforce's pricing models are designed to offer flexibility and scalability, ensuring that businesses of different sizes and requirements can find a suitable plan. This approach enables companies to leverage Salesforce's powerful CRM capabilities while aligning with their budgetary constraints and growth objectives.


Salesforce stands out as a leader in the CRM space, offering a unique blend of AI, data, and CRM capabilities. It's not just about managing customer relationships; it's about transforming them through innovative technology and tailored solutions for every business need.



Pipedrive: Streamlining Sales with Innovative CRM

Pipedrive is a dynamic CRM platform, tailored to empower sales teams with innovative tools and features. It's designed to streamline sales processes, enhance customer engagement, and drive business growth. Trusted by over 100,000 companies in 179 countries, Pipedrive stands out for its user-centric design, visual sales pipeline, and robust set of features.

Features of Pipedrive

  • Visual Sales Pipeline: Offers a comprehensive view of the sales process, allowing easy update and management of deals through a drag-and-drop interface.

  • Customizable Pipeline: Tailors to match specific sales cycles with custom stages and fields, aligning perfectly with various business models.

  • Team Collaboration: Facilitates seamless collaboration among team members, sharing updates on sales operations and victories.

  • Activity Reminders: Ensures all sales activities are tracked and followed up on time, enhancing overall productivity.

  • Lead Segmentation: Provides tools to filter, categorize, and segment leads for targeted and personalized communication strategies.

  • Contact History: Maintains a complete record of calls, emails, meetings, and notes for every deal and contact.

  • Web Forms: Supports lead generation through fully customizable online forms integrated on websites.

  • Reporting and Dashboards: Delivers detailed reporting on sales and key activities, tracking progress against set goals.

  • Revenue Forecasting: Enables sales volume and revenue forecasting based on pipeline updates and changes.

Pricing of Pipedrive

Pipedrive offers multiple pricing plans, each designed to cater to different business sizes and needs:

Essential Plan

  • Price: €14.90/user/month (billed annually)
  • Features: Includes lead, deal, contact, calendar, and pipeline management with data import and integrations.

Advanced Plan

  • Price: €27.90/user/month (billed annually)
  • Features: Builds on the Essential plan with full email sync, automation builder, and scheduling tools.
  • Price: €49.90/user/month (billed annually)
  • Features: Adds streamlined lead routing, document management, e-signatures, and advanced reporting.

Power Plan (Best Value)

  • Price: €64.90/user/month (billed annually)
  • Features: Ideal for larger teams with project planning, phone support, and scalable control of account permissions.

Enterprise Plan

  • Price: €99.00/user/month (billed annually)
  • Features: The most comprehensive plan offering enhanced security, unlimited reports, and customizations.


Pipedrive's commitment to innovation and user satisfaction has made it an award-winning CRM tool, recognized for its ease of use, flexibility, and efficiency. Whether for a small team or a large enterprise, Pipedrive provides a tailored solution to enhance sales processes and drive business success.



Overview of Zoho CRM


Zoho CRM stands out as a leading choice for businesses seeking to enhance their customer relationship management through robust automation, comprehensive analytics, and personalized solutions. Recognized in the 2023 Gartner® Magic Quadrant™ for Sales Force Automation Platforms, Zoho CRM is trusted by over 250,000 businesses globally.

Key Features

Building Customer Relationships

  • Omni-channel Engagement: Engages customers effectively across various channels.
  • Segmentation and Personalization: Delivers personalized experiences to foster customer loyalty.

Streamlined Work Experience

  • Workflow Automation: Reduces manual effort by automating routine tasks.
  • Customer Journeys: Manages and automates complex customer journeys.

Business Analytics

  • Advanced Analytics Tools: Offers in-depth insights for informed decision-making.
  • AI-powered Predictions: Uses AI for accurate predictions and actionable insights.

Customization and Integration

  • Easy Customization: Tailors Zoho CRM to specific business needs.
  • App Integration: Seamlessly integrates with over 800+ apps.

User Experience and Deployment

  • Fast Implementation: Claims the fastest deployment in the enterprise CRM market.
  • Intuitive User Experience: Designed for ease of use and quick adoption.

Pricing Plans

Standard Plan

  • Price: €14/user/month (billed annually).
  • Focus: Optimizes sales cycle automation.

Professional Plan

  • Price: €23/user/month (billed annually).
  • Focus: Enhances customer acquisition and growth.
  • Price: €40/user/month (billed annually).
  • Focus: Manages global customer experience operations.

Ultimate Plan

  • Price: €52/user/month (billed annually).
  • Focus: Offers dedicated Business Intelligence capabilities.

Customer Testimonials

Customers have reported significant improvements in sales, operational efficiency, and CRM customization capabilities, praising Zoho CRM for its competitive pricing and adaptability.

Additional Information

  • Free Trial: Available without credit card requirements.
  • Contract Flexibility: Offers flexible and straightforward pricing with no lock-ins.
  • Privacy and Security: Emphasizes customer privacy with a strong commitment to data protection.


Zoho CRM is acclaimed for its capability to enhance sales productivity, offer valuable insights, and provide a user-friendly experience. Its versatile features, combined with customizable options, make it a suitable choice for a wide range of business needs. With its focus on customer privacy and competitive pricing, Zoho CRM positions itself as a valuable asset for businesses aiming to improve their customer relationship management.



Thryv: Comprehensive CRM and Pricing Overview

Thryv's Customer Relationship Management (CRM) Features


Thryv's CRM platform is engineered to streamline customer relationship management for small businesses. Its design centralizes customer data, facilitating better customer engagement and satisfaction.

Key Features

  • Time-Saving Organization: Centralize customer information, automatically import client details, and customize client views.
  • Engaging New Customers: Encourage growth and retention, maintain detailed customer history, and tailor client information fields.
  • Enhancing Customer Experience: Unify all customer interactions in one place, enable quick responses, and provide a comprehensive customer portal.
  • Ease of Use: Secure document storage, sharing, digital signature capabilities, and recognized industry effectiveness.


  • Importing Contacts: Via Smart Data Importer, Google contacts, or CSV/Excel.
  • Automatic Client Addition: Directly from Client Portal interactions.
  • Client Organization: Customizable by assigned staff member, beneficial for various sectors like healthcare and salons.

Thryv Pricing Plans Overview

Thryv Command Center Plans

  1. Basic (Free*)

    • Centralized Inbox: 3 channels.
    • TeamChat: 30-day history.
    • Phone & Video Calls: 60 minutes.
    • Support: Email & online community.
    • Users: Up to 5.
    • *Limited functionality.
  2. Plus ($20/seat/month)

    • Centralized Inbox: 6 channels.
    • TeamChat: 12-month history.
    • Phone & Video Calls: 300 minutes.
    • Support: Comprehensive including phone.
    • Users: Unlimited seats available.
  3. Professional ($30/seat/month)

    • Centralized Inbox: Unlimited channels.
    • TeamChat: Unlimited history.
    • Phone & Video Calls: 600 minutes.
    • Support: Full access.
    • Users: Unlimited seats available.

    Special pricing for larger teams and additional minute packages available.


  • Thryv Signatures: 5 free signatures per month, upgrade for more.
  • Website Builder: Starting at $19/month.
  • HIPAA Secure: $29/month.

Additional Notes

  • Custom pricing for franchises or enterprises.
  • All plans subject to terms and conditions.
  • Transparent pricing with no hidden costs.

For more information, visit Thryv's Pricing Page.


Thryv's CRM blends efficient organization, customer engagement tools, and user-friendly interface, offering a holistic CRM solution for small businesses. Its pricing plans are tailored to diverse business needs, ensuring a balance between cost and functionality.



Nimble CRM Overview


Nimble CRM stands out as a relationship-focused CRM solution, ideal for solopreneurs, business teams, and sales professionals who prioritize nurturing customer relationships over merely tracking transactions.

Key Features

  1. Relationship-Focused CRM: Emphasizes building and maintaining strong customer relationships.
  2. Contact Unification: Automatically compiles and enriches contact information from various sources, streamlining contact management.
  3. Versatile Accessibility: Functions seamlessly across various platforms, including email inboxes and social media.
  4. Business Process Management: Offers workflows that manage crucial business processes, fostering growth.

User Experience

  • High Ratings: Received positive feedback across several review platforms.
  • Endorsements: Praised by industry experts and users for its simplicity and integration capabilities.
  • Time Savings: Noted for significantly reducing time spent on research and data entry.


Nimble CRM has garnered acclaim as a top-rated CRM for small businesses, evidenced by various industry awards and recognitions.

Nimble CRM Pricing Plans

  1. Monthly and Annual Subscription: Offers flexibility with monthly and annual billing options.
  2. Base Price: $24.90 per user/month when billed annually.
  3. Included Features:
    • 25,000 contact records.
    • 2 GB/user storage.
    • Integrations with Microsoft 365 and Google Workspace.
    • Access to Nimble Prospector.

Additional Upgrades

  1. Data Enrichment: Capture additional contact details for a nominal fee.
  2. Group Messaging: Expand messaging capabilities for targeted outreach.
  3. Web Forms: Generate leads directly from your website.
  4. Contacts & Storage: Options to scale contact limits and storage as per business growth.


Nimble offers robust support to ensure users can maximize the platform's benefits without feeling overwhelmed.

Customer Feedback

Users commend Nimble for its impact on sales efforts, ease of use, and automation capabilities.


Nimble CRM offers a comprehensive, relationship-focused CRM solution with flexible pricing and robust features. It's particularly effective for those looking to integrate CRM closely with social media and email platforms, offering a seamless user experience. For detailed information and to explore its features or start a free trial, visit Nimble's website.

Insightly CRM Overview


Insightly offers a unified CRM platform, catering to various business needs including sales, marketing, and customer service. It's designed to be powerful, customizable, and affordable, scaling with business growth.

Insightly CRM Key Features

Sales Features

  • Centralized Customer Data: Helps in managing customer information efficiently.
  • Deal Closure Enhancement: Aids in closing more deals with streamlined processes.

Marketing Features

  • Customer Journey Creation: Enables the creation of engaging customer journeys.
  • Pipeline Growth: Assists in pipeline expansion through targeted campaigns.

Service Features

  • Customer Support Enhancement: Aims to exceed customer expectations with elevated support.
  • Integration Capabilities: Insightly's AppConnect allows integration with various apps.

Customer Case Studies

  • Insightly showcases customer success stories, like Sullivan & Stanley's growth achievements.

Accolades and Ratings

  • Consistently highly rated by users across all industries.

Insightly Marketing Automation

  • Offers tools for visitor attraction, prospect conversion, and large-scale marketing campaign management.

Insightly Customer Service

  • Provides tools for superior customer support, including a support portal, knowledge management, and SLA management.

Insightly AppConnect

  • Connects with a wide range of applications across finance, HR, sales, marketing, support, devops/IT, and eCommerce.

Customer Success Stories

  • Insightly features stories like Sport Court's 242% business growth after adopting Insightly CRM.

User Base

  • Utilized by over 25,000 companies globally.

Insightly CRM Pricing Plans

CRM Plans

  • Plus: $29 per user/month - Basic CRM functionalities.
  • Professional: $49 per user/month - Advanced features for growing businesses.
  • Enterprise: $99 per user/month - Comprehensive solution for large organizations.

Core CRM Features

  • Varies based on the plan, including record limits, file storage, mass email limits, and more.

Free Plan

  • Access to Insightly CRM for up to 2 users forever with basic functionalities.

Additional Services

  • Guided Onboarding and Premier Support and Success plans for maximizing CRM investment.


Insightly provides a comprehensive CRM solution that integrates sales, marketing, and customer service. It's known for its scalability, customizability, and integration capabilities, catering to a wide range of businesses from startups to large enterprises. With various pricing plans and a free option available, Insightly offers flexibility for different business needs and sizes.

Vtiger CRM Overview


Vtiger CRM offers comprehensive tools and functionalities to enhance business operations and performance. It supports Sales, Help Desk, and Marketing teams with a range of features tailored to each business need.

Sales Automation

  • Leads and Contacts: Comprehensive view of customers with detailed information.
  • Playbooks: Sequence of tasks for sales reps in each stage.
  • Sales Funnels: Tools for lead generation and nurturing.
  • Process Designer: Design and automate business processes.

Sales Enablement

  • Documents: Monitor client engagement with key documents.
  • Templates: Collection of preloaded email and print templates.
  • Appointment Pages: Simplified scheduling and sharing with prospects or clients.

Pipeline Management

  • Deals: Track the current status and history of deals.
  • Forecast & Quota: Manage sales cycle and monitor team performance.
  • Deal Room: Customer-facing microsite for tracking buyers’ journeys.

Sales Engagement

  • Inbox: Shared inbox for team collaboration.
  • CPQ: Create customized quotes with detailed product information.

Analytics & Intelligence

  • Calculus AI: AI-driven predictions and recommendations.
  • Performance Insights: Dashboard for team and pipeline statistics.
  • Reports: Comprehensive reports for insights into various business aspects.

Communication & Collaboration

  • Internal Collaboration: Tools for team communication.
  • Calendar and Events: Efficient management of appointments and tasks.
  • Actions - Alerts & Reminders: Consolidation of notifications and reminders.

Helpdesk Automation

  • Cases: Prioritization of customer support cases.
  • SLAs: Setting targets for response and resolution times.
  • Customer Portal: Self-service portal for customers.
  • FAQs: Access to a comprehensive knowledge base.

Marketing Automation

  • Email Campaigns: Personalized email templates and analytics.
  • Webforms: Lead generation through customized web forms.
  • Social Module: Engagement on various social media platforms.
  • Landing Pages and SMS Campaigns: Tools for creating engaging content and direct messaging.

Productivity Tools

  • Projects and Tasks: Project management and task assignment.
  • Inventory and Work Orders: Inventory management and service request processing.
  • Mobile App: Access CRM data on mobile devices.


  • User Management and Approvals: Manage employee roles and permissions.
  • Workflows: Automate and streamline business tasks.

Additional Tools

  • Import & Export: Easy data transfer and management.
  • Customization: Tailor CRM to specific business needs.
  • Learning (LMS): Create and publish learning courses.

Getting Started

  • Sign-up Process: Easy registration for Vtiger CRM with a business email.

Vtiger Products and Services

  • Offers a range of products and services including Vtiger One, integrations, low-code solutions, and more tailored for different business sectors like SMB, BFSI, SaaS, and others.


Vtiger CRM is a versatile and comprehensive solution for businesses seeking to optimize their sales, marketing, and customer support processes. Its wide array of features and customization options make it suitable for various business sizes and industries.

Streak CRM Overview


Streak CRM is designed to manage workflows directly from your inbox, catering to various use cases like sales, project management, business development, fundraising, support, hiring, and real estate. Its integration with Gmail makes it an accessible and familiar tool for users.

Use Cases

  • Sales: Manage leads and close deals efficiently.
  • Project Management: Track projects and tasks.
  • Business Development: Maintain business relationships.
  • Fundraising: Streamline fundraising activities.
  • Support: Manage support tickets and bugs.
  • Hiring: Keep track of resumes and candidates.
  • Real Estate: Handle clients in real estate.
  • Customization: Fully customizable for unique business needs.


  • Custom Views of Pipeline: Tailored views for different workflows.
  • Contextual Information: Access information about pipelines and contacts in the inbox.
  • Smart Input Types: Simplified data entry.
  • Mobile Accessibility: Native mobile app integrations for on-the-go management.
  • Automation and Reporting Tools: Advanced features for growing businesses.

Pricing Plans

  • Free: Basic CRM features, mail merge, and email tracking.
  • Solo: All-purpose CRM for single users, including basic CRM with increased limits and link tracking.
  • Pro: Comprehensive CRM for any sized business, with advanced CRM features, shared pipelines, and more.
  • Pro+: Additional features like advanced reports, automations, and AI assistant.
  • Enterprise: Customization and data validation for larger businesses.

Integrations and Accessibility

  • Integration with G Suite: Seamless workflow within Google's ecosystem.
  • Zapier Integration: Connects with over 1000+ apps.
  • API Access: Enables building custom integrations.


Streak CRM offers a versatile and integrated approach to managing various business processes directly within Gmail. Its range of pricing plans and features makes it suitable for individuals, small businesses, and larger organizations looking for a CRM solution that works seamlessly within their existing email platform.

Freshworks AI-Driven Customer Service Suite Overview


Freshworks offers a comprehensive suite of customer service, IT, and CRM software that's powerful, easy to use, and now enhanced with generative AI. Trusted by over 60,000 businesses of various sizes, Freshworks aims to improve customer relationships and employee satisfaction.

Freshworks Products

  • Customer Service Suite: An all-in-one solution featuring generative AI.
  • Freshservice: IT service and operations management software.
  • Freshchat: Platform for meaningful customer conversations across multiple channels.
  • Freshdesk: A unified, intelligent customer support platform.
  • Freshsales: A CRM solution for smarter, faster selling.
  • Freshmarketer: A tool for engaging customers through their preferred channels.

Key Benefits

  • Freddy AI: AI-assisted enhancements across all Freshworks products.
  • User-Friendly: Intuitive interface designed for easy adoption.
  • Scalable: Suitable for businesses of all sizes.
  • Omnichannel Support: Provides a seamless customer experience across various channels.

Customer Experiences

Freshworks products have been instrumental in reducing no-show rates, improving IT operations, and streamlining customer support processes, as evidenced by testimonials from companies like Blue Nile, Alterra Mountain Company, and Allbirds.

Industry Recognition

Freshworks is recognized for its impact on IT, customer service, and CRM, with acknowledgments from Gartner® Magic Quadrant™ and other industry leaders.

Freshworks Company Culture

With a global presence and a focus on creating impactful customer experiences, Freshworks provides a dynamic work environment for its over 5,000 employees.

Pricing Plans

Freshworks offers a 14-day free trial for its Customer Service Suite, with no credit card required. The suite is available in different plans:

  • Growth: Basic omnichannel and self-service features.
  • Pro: Advanced capabilities for high performance.
  • Enterprise: Enterprise-grade support and customization.


Additional features like Freshbots (AI-powered chatbots) can be added to enhance the suite's capabilities.

Support and Community

Freshworks provides 24/7 email support and chat support for its paid plans, ensuring customer queries and issues are promptly addressed.


Freshworks' AI-driven Customer Service Suite offers a blend of advanced technology and user-friendliness, making it a suitable choice for businesses looking to streamline their customer service, IT management, and CRM processes. The company's emphasis on continuous innovation and customer satisfaction is evident in its suite of products and services.

Follow Up Boss Real Estate CRM Overview


Follow Up Boss (FUB) is a CRM designed for real estate professionals, focusing on organization, engagement, and team collaboration. It positions itself as more than just a CRM, serving as a central hub for building scalable business systems.

Key Features

  • Organization: Centralizes leads and contacts, streamlining team collaboration.
  • Engagement: Tools for interaction with leads and clients.
  • Coaching: Reporting and deal tracking for performance management.
  • Open Platform: Integrates with over 250 lead sources and website providers, allowing flexibility and adaptability.

Unique Selling Points

  • Real Estate Team OS: Designed specifically for real estate teams, offering scalable and flexible systems.
  • Open Platform Advantage: Unlike traditional CRMs, FUB offers an open platform for endless growth opportunities.
  • Customer Satisfaction: High ratings and positive testimonials from top real estate professionals and teams.

Pricing Plans

FUB offers monthly and annual payment options with three main plans:

  • Grow: For individual agents and small teams at $69/user/month. Includes basic CRM features, lead distribution, and performance reporting.
  • Pro: For growing teams at $499/month for 10 users (additional users at $49/month). Offers unlimited calling and texting, team inboxes, and enhanced support.
  • Platform: For large teams at $1000/month for 30 users (additional users at $20/month). Includes advanced team management and priority support.

Community and Support

  • Training & Coaching: Access to on-demand training and webinars.
  • Networking & Events: Private Facebook community and exclusive events.
  • Customer Support: 7-day phone and email support.

Trial and Migration

  • 14-Day Free Trial: Full access without requiring a credit card.
  • Easy Migration: Assistance for switching from other CRMs.


Follow Up Boss offers a comprehensive and flexible CRM solution tailored for the real estate industry. Its focus on team collaboration, extensive integration capabilities, and commitment to customer support make it a strong contender for real estate professionals looking to scale their businesses efficiently.

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